Fiat: Creating engagement for an Italian automotive legend

Fiat is part of the Italian way of life. It motorised the nation, before successfully expanding internationally. Now one of the world’s biggest and most successful car manufacturers, Fiat uses its Redwood produced e-zine as a key communication tool with customers. It informs them, in an editorially entertaining way, about car and corporate news, and also engenders a sense of community, helped by the ezine’s fantastic interactivity.