Mazda: Telling the zoom zoom story to a global audience
has worked with Mazda since 2007, producing the multi-award winning Zoom Zoom programme. Zoom Zoom is Mazda’s multiple award-winning international customer magazine, distributed to 1.5 million owners in over 30 countries and in seven languages. Zoom Zoom comes out three times a year in print, e-zine and mobile versions, telling Mazda stories to a worldwide audience.
With a core of shared content, produced in close conjunction with Mazda’s global brand marketing division in Japan, Zoom Zoom also features tailored local content developed with each individual market. This ensures a strong global tone of voice together with local relevance.
Zoom Zoom magazine is the award-winning international magazine for Mazda. With over 1.5 million copies distributed in 30 countries in seven languages, Mazda Zoom Zoom magazine is Redwood’s biggest international magazine project. Zoom Zoom won the APA’s Best Automotive Title in 2009 and 2011. see more
Expanding on the award-winning digital editions of Zoom Zoom Redwood launched the Mazda Zoom Zoom Lite mobile version in 2011. Deliberately pared down and fast to load, Zoom Zoom Lite was built for iPhone, iPad and other mobile users who couldn’t access the Flash content of the e-zine. It’s rich in video and images and encourages participation through quizzes. see more
The award-winning digital editions of Zoom Zoom, produced for Mazda Canada, USA and Australia are experiential websites allowing users to interact with the brand. They’re youthful and fun, full of games, video and plenty of rich media content. see more
Redwood launched the Zoom Zoom moments website in order to encourage Zoom Zoom magazine readers and Mazda fans to share their experiences in photos and video. Images uploaded to the site also appear in the print edition of Zoom Zoom. see more
Redwood has produced over 30 videos for Mazda. Embedded in the Zoom Zoom e-zines and mobile editions and on YouTube see more